Can you remember a time when you tried to do it all in your own strength? That’s where my redemption story begins.

After running a business for ten years, I found myself completely burnt out, unfulfilled, and spinning my wheels. I knew of God, but without truly knowing His Word, I didn’t truly know Him. In my brokenness, I committed to diving into Scripture, and as I did, the Holy Spirit opened my eyes and heart to the true nature of who God is and how deeply He loves us.

As I look back, I realize I was striving—trying to live up to who the world said I was—while missing who God says I am. Life takes on a whole new meaning when you live from the truth of your identity in Christ. I began to walk in the reality of being chosen, forgiven, and redeemed. I understood that I am loved and eternally saved because of what Jesus did on the cross to atone for our sins. I embraced the truth that I am a new creation in Christ, beautifully made with a great purpose, favored by God, with a future designed by His hands.

Since then, I’ve let God move mountains in my heart, He’s given me supernatural strength to take on new ventures that I once deemed impossible. I’ve learned that we aren’t meant to do life alone— He calls us to abide and rest in Him. As I put God at the center of my entrepreneurial journey, trusting Him completely, everything began to change.

One pivotal moment came during a freedom encounter conference when a woman praying over me said that God calls me “His sweet daughter."  Sweet?  I couldn’t remember the last time anyone used that word to describe me.  I had been called ambitious, bold, strong, beautiful, but "sweet" wasn’t on the list.  In that moment, I was reminded that above all, I AM his sweet daughter and that is more than enough.

We are all His sweet daughters, cherished and treasured just as we are. This truth inspires our brand—to wear our faith boldly, to change the world by starting conversations that show God’s love through his word and to embrace our identity as His beloved.